ANTI-CDP BUYER'S GUIDE

Failproof your CDP investment

Find out why CDPs are failing marketers—and how to rethink your CDP and customer marketing strategy in 2025 to ensure your investments pay off big.

Trusted by current and future Fortune 500 brands

What's included

A smarter way to buy and failproof your CDP

Why CDPs have failed

Uncover the hard truth behind CDPs, why they often fail to deliver lasting value, and how you can avoid costly mistakes when buying a CDP.

The "Anti-CDP" approach

Learn how to build the right foundation for 1:1 customer marketing—beyond just a CDP—by aligning strategy, people, and tech to maximize your investments.

Finding the right partners

Learn how to choose the right partners who will align with your unique business goals and deliver clear ROI—not just implement technology and walk away.

WHY SIMON DATA

“Simon AI lets us reach fans at the right moment with events they're genuinely likely to attend. Fans trust our recommendations because we're not spamming them with irrelevant shows. When they do get a notification, it matters, and that's what brings them back."

Steve Mastrocola

Sr. Director of Audience Marketing

"My favorite thing as a marketer is a low lift, high impact win. With Simon, we took an audience that we knew was active on our site, identified them, and added them to preexisting campaigns. We saw a 20% increase in revenue."

Michelle DeStein

Director of Growth Marketing

"It's less humans arbitrarily picking data points, and allowing machines to tell us what's the best recommendation. It takes some of the decision making out of the equation, allowing us to focus on when and how to communicate to the customer."

Steven Mastrocola

Senior Director, Audience Marketing

See why top marketers use this guide to ensure their CDP investment pays off

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