CDP Success KIT

Start your CDP journey with confidence

Access top CDP resources to succeed—from building a strong business case and choosing the right solution to maximizing value at every stage.

Trusted by current and future Fortune 500 brands

What's included

Expert resources to succeed with a CDP

Making the case for a CDP

Discover key use cases for your business, learn how to persuade leadership of the value, and explore the tangible results a CDP can deliver.

Choosing the right CDP

Explore various CDPs and alternatives, and get a step-by-step guide to the evaluation process—including an RFP template to simplify your selection.

Maximizing your CDP

Learn how to fully leverage your CDP through capabilities like identity resolution, predictive analytics, AI-powered workflows, and more.

WHY SIMON DATA

“Simon AI lets us reach fans at the right moment with events they're genuinely likely to attend. Fans trust our recommendations because we're not spamming them with irrelevant shows. When they do get a notification, it matters, and that's what brings them back."

Steve Mastrocola

Sr. Director of Audience Marketing

"My favorite thing as a marketer is a low lift, high impact win. With Simon, we took an audience that we knew was active on our site, identified them, and added them to preexisting campaigns. We saw a 20% increase in revenue."

Michelle DeStein

Director of Growth Marketing

"It's less humans arbitrarily picking data points, and allowing machines to tell us what's the best recommendation. It takes some of the decision making out of the equation, allowing us to focus on when and how to communicate to the customer."

Steven Mastrocola

Senior Director, Audience Marketing

See why top marketers trust this kit to buy and succeed with a CDP

Get the CDP kit