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“We have been astonished by the carrier use case results. So, what lanes they’ve hauled before, what interactions have they had, where have they shown interest—we have put all of that data together and are sending out emails that are very timely, with recommendations.”
“Simon AI lets us reach fans at the right moment with events they're genuinely likely to attend. Fans trust our recommendations because we're not spamming them with irrelevant shows. When they do get a notification, it matters, and that's what brings them back."


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Steve Mastrocola
Sr. Director of Audience Marketing
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"It's less humans arbitrarily picking data points, and allowing machines to tell us what's the best recommendation. It takes some of the decision making out of the equation, allowing us to focus on when and how to communicate to the customer."


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Steven Mastrocola
Senior Director, Audience Marketing
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