Introducing Simon AI™ Data Agents: Your New Partners that Turn Hidden Signals into Marketing-Ready Data

‍From “What if we had that field…” to “Let’s launch a campaign tomorrow.”

If you’ve ever found yourself staring at your segment builder, knowing there must be a better way to target the right customers for your dream campaign but are unsure how to get there… this one’s for you.

At Simon AI™, we talk to marketers every day who know what they want to do, but they just can’t access the data that would make it possible in time to capture the moment.  Need to identify sci-fi superfans for an upcoming collection drop?  Too bad your catalog doesn’t tag fandoms.  Want to launch a campaign for last-minute gifters or sneakerheads or “cozy fall vibes” shoppers (hello PSL season!)?  You’re stuck waiting on your data team to build the fields: a process that can take weeks (or often more).

We’re changing that.

With the launch of the Simon AI™Data Agent, marketers can now go from messy, unstructured data to usable, intelligence-rich Simon AI Fields and AI Moments in a matter of hours - not weeks.  AI Fields and AI Moments power advanced segmentation, contextual personalization, and campaign performance without relying on the data team every step of the way. 

This is the beginning of a new way to work.  One where every marketer has domain experts by their side. Agentic domain experts are AI partners that understand the data, spot the patterns, and help launch campaigns faster than ever to ensure you never miss another prime marketing moment again.

Welcome to Agentic Marketing

Data Agents are part of Simon AI’s broader Composable Agent family - a new model for marketing execution built around goals, not guesswork.  Instead of requiring rigid rules and SQL logic upfront, agents reason across customer behavior, product data, and real-world signals to create usable, actionable outputs like:

• AI Fields: structured intelligence from messy data (e.g. “Gift Intent Score” or “Affinity to Sci-Fi Themes”)
• AI Moments: triggers from the real world (like weather shifts, social trends, or product searches)
• Blueprints: reusable, always-on playbooks that automate the setup and execution of your goals

Together, composable Simon AI™ Agents act like your own data and execution team, working within your data cloud, under your governance, with no black boxes or handoffs required.  

Data Agents is your key to unlocking domain-specific experts: focused on transforming raw datasets, like product catalogs, reviews, behavioral logs, or even chat transcripts, into marketing-ready intelligence.

What Makes Simon AI Data Agents Different

Where traditional systems surface what’s already tagged, Data Agents look for what’s been missed when preparing data for marketing.

No predefined rules required

You don’t need to tag every product by hand or define categories upfront.  Data Agents uses LLMs and Snowflake Cortex to infer meaning from fields like titles, descriptions, images, and even unstructured sources like product specs or instruction manuals.

Fields you didn’t know to ask for

Want to target “boho holiday shoppers” or “customers who are about to travel”?  Data Agents builds fields like Style_Aesthetic and Travel_Readiness_Score based on real data patterns - even when those fields don’t exist in your schema.

No more waiting on data teams

Most marketing teams rely on ticketing queues and requests to their BI teams to get a new field created for use in segmentation and personalization.  With Data Agents, what used to be a month waiting for your ticket to get picked up turns into hours or a single day; marketers can launch high-impact campaigns while the moment still matters.

Explainable and governed

Every AI Field comes with metadata and a reason for being.  You can inspect lineage, logic, and examples - all while keeping your data securely in place inside your cloud data warehouse.

What’s New for Marketers

The launch of Data Agents introduces powerful new capabilities:

• AI Field Creation: Use natural language prompts to request new fields like “sci-fi theme” or “likely gift for dad,” and let the agent do the enrichment work.
• AI Field Discovery: Explore signals you didn’t know you had: inferred intent, passion clustering, co-purchase patterns, and more. 
• Autonomous Use or Blueprint-Ready: Use Data Agents standalone for segmentation and personalization, or seamlessly plug into campaign Blueprints to activate instantly

In Action: Sci-Fi Personas, No Manual Tags Required

Let’s say you’re an eCommerce marketer planning a new sci-fi themed drop to coincide with the launch of the new Project Hail Mary movie trailer.  You hop into Simon AI™ and type:

“I want to launch a new campaign featuring our sci-fi related products, but I don’t know which of our products can be linked to sci-fi.”

Data Agents scan your cloud data warehouse and respond with:

“I can help with that!  We can infer sci-fi product themes from your product catalog by analyzing product names, descriptions, and images.  Want me to create an AI Field for you so you can personalize your campaign with sci-fi related products?”

You click “Approve.”

Within hours, you have a new field called SciFi_Product_Theme, populated and ready to use for personalization.  Better yet, you didn’t need to define the rules or wait for data engineering to prioritize your ticket. 

That’s the power of agentic field creation, and it’s only just the start.

More Use Cases, More Possibilities

The first data domains we’re launching with are Product Catalog Enrichment and Weather Moments, and already we’ve seen powerful examples like:

• Pop Culture Mapping: Tag unlicensed products with the most likely 3rd-party brand or franchise association
• Product Clustering: Group products based on upsell or cross-sell opportunity
• Cold Weather Readiness Score: Automatically scores customers based on their likely responsiveness to upcoming cold snaps
• Next Week Heat Index by Zip: Surfaces high-temperature forecasts at the ZIP-code level, enabling precise geo-targeting for warm-weather promotions

We’re constantly expanding to other data domains like weather, social trends, geography-based analysis, and session behavior - each with their own specialized data domain experts.

Why It Matters Now

Marketers are drowning in data but are starving for insight.  They’re sitting on a goldmine of untapped signals - in catalog data, customer behavior, unstructured reviews, and support logs - but lack the tools to activate at speed. 

Data Agents turns that around. 

It delivers on the promise of AI in a way that’s usable, visible, and marketer-field.  You don’t need to know SQL.  You don’t need to guess what to ask for.  You just need to know your goal.

Simon AI™ Agents - starting with Data Agents - take care of the rest.

Ready to unlock your hidden signals?

Request a personalized demo of Data Agents today.  Let us show you how Simon AI™ Fields turn your raw data into campaigns that convert.

Schedule a demo