PERFORMANCE MARKETING
Get more from your first-party data with less wasted spend
Unlock the secret to delivering more targeted ad experiences and maximizing return on ad spend (ROAS)—without relying on third-party cookies.
Trusted by performance marketing teams
Launch paid campaigns faster
- Access all the data you need and create hyper-specific advertising segments in a no-code segment builder
- Sync segments in real time to every major digital advertising channel - No CSV uploads that become immediately out of date. No waiting on data teams to clean, combine, and transform data for marketing use.
Amplify your reach on paid channels
- Resolve customer identities so you can send larger audience segments to paid media channels
- Enrich customer profiles with incremental new identifiers (hashed emails and mobile ad IDs) to improve ad platform match rates.
Enhance targeting, suppression, and lookalikes
- Suppress product ads that match customers who have already purchased that product and target those customers with a complementary product
- Target customers who have not engaged with your email campaigns and suppress customers who frequently engage with your email marketing
- Create a lookalike audience of your most valuable customers (high LTV) and use this audience to reduce customer acquisition cost (CAC).
... and so much more!
"It's less humans arbitrarily picking data points, and allowing machines to tell us what's the best recommendation. It takes some of the decision making out of the equation, allowing us to focus on when and how to communicate to the customer."
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Steven Mastrocola
Senior Director, Audience Marketing
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