Retail
Uncover new personalization opportunities to drive LTV
Create unique experiences across the shopper’s journey.
Trusted by customer marketing teams at
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Build seamless shopping experiences
- Access unified customer profiles including online and offline data to support complex retail segments.
- Create hyper-specific shopper audiences and sync them to your marketing channels in minutes. No CSV uploads.
- Use multivariate testing and deep customer insights to continuously optimize the customer experience.
Enrich profiles for more reach & revenue
- Multiply abandonment revenue by resolving customer identities and funneling more customers into abandonment campaigns.
- Capture additional customer emails and mobile ad IDs for better targeting and suppression on advertising channels.
- Seed your core customer segments to advertising channels for enhanced lookalike audiences.
Make customers feel like you really know them
- Recommend products based on previous purchases and behaviors, both online and offline.
- Identify customers who are most likely to purchase again or are at risk for churning so you can nudge them in the right direction.
- Reward your high spenders and loyal customers with personalized and impactful offers.
"It's less humans arbitrarily picking data points, and allowing machines to tell us what's the best recommendation. It takes some of the decision making out of the equation, allowing us to focus on when and how to communicate to the customer."
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Steven Mastrocola
Senior Director, Audience Marketing
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