Simon AI + Snowflake

Simon AI + Snowflake

With Simon AI and Snowflake, you can easily access unified customer profiles, activate advanced segments, and design 1:1 personalized experiences. Simon’s bidirectional Snowflake integration allows marketers to streamline siloed datasets into a single unified customer record, to engage with customers at the right time and place, and to speed up campaign deployment while decreasing reliance on IT and engineering resources.

Bi-directional data sharing with Snowflake means engagement and campaign data is funneled back into your Data Cloud
A fully connected deployment allows marketers to create and sync segments directly in their Snowflake instance
With Simon AI, Snowflake remains the single source of truth. No data replication.
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Get started — FREE for brands on Snowflake

Let us take care of the data groundwork so you can focus on driving results. What's included:
  • Customer 360° profiles built in Snowflake and easily accessible in the Simon CDP for hyper-segmentation.
  • Custom attribute framework to power campaigns based on CLV, purchase frequency, engagement, and more.
  • Deep audience and campaign insights, seamlessly routed back into Snowflake for future segmentation.
Talk to sales to get started for FREE
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“Simon AI lets us reach fans at the right moment with events they're genuinely likely to attend. Fans trust our recommendations because we're not spamming them with irrelevant shows. When they do get a notification, it matters, and that's what brings them back."
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Steve Mastrocola
Sr. Director of Audience Marketing
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"My favorite thing as a marketer is a low lift, high impact win. With Simon, we took an audience that we knew was active on our site, identified them, and added them to preexisting campaigns. We saw a 20% increase in revenue."
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Michelle DeStein
Director of Growth Marketing
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"It's less humans arbitrarily picking data points, and allowing machines to tell us what's the best recommendation. It takes some of the decision making out of the equation, allowing us to focus on when and how to communicate to the customer."
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Steven Mastrocola
Senior Director, Audience Marketing
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Trusted by customer marketing teams at

Travel Leisure
Mattress Firm
Resy
Teepublic
Equinox
ACV Auctions
Thinx
Schneider
UNTUCKit
Lulus
Harman

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