Live Entertainment
Promote live events based on what’s happening right now
When a trending artist announces a tour or weather shifts weekend plans, AI agents identify the right audiences and trigger context-aware messages to fans.
Fan interests and behavior can change at any moment. Trending artists, changing weather, last-minute plans, evolving interests, and viral social moments all influence event attendance. To stay competitive and relevant, marketing campaigns need to adapt to this context in real time.
Simon AI helps event live entertainment brands move beyond rules-based personalization by acting on multiple data layers at once, including fan behavior and preferences, event-specific data, weather conditions, and cultural moments. AI agents continuously uncover new marketing opportunities and activate campaigns instantly, so brands stay relevant when it matters most.
“Simon AI lets us reach fans at the right moment with events they're genuinely likely to attend. Fans trust our recommendations because we're not spamming them with irrelevant shows. When they do get a notification, it matters, and that's what brings them back.”
Personalization for every event, every fan, and every key moment
Intelligent event discovery
Match each fan with relevant events from your entire catalog based on customer preferences, behaviors, location, and event-specific context.
Last-minute ticket activation
Convert more unsold inventory by targeting fans most likely to buy last-minute based on location, proximity, past purchases, and interest.
Smart venue recommendations
Automatically promote events based on weather, like indoor venues when rain or snow is expected, and outdoor events during sunny conditions.
Trend-triggered campaigns
Reach fans when their favorite artist or player is trending on social media so you can drive more ticket sales while interest peaks.
Onsale propensity targeting
Target fans with the highest purchase propensity as soon as a new event is announced or the moment tickets go on sale to maximize velocity.
Seasonal campaign automation
Align promotions with seasonal patterns to capture demand when fans typically buy, like the start of the fall semester in a college town.
Challenge
SeatGeek excelled at promoting top-tier artists but lacked the resources to launch and personalize campaigns for hundreds of “second-tier” events announced each week—leaving significant revenue untapped.
Solution
Simon AI created a propensity-driven system that evaluates millions of fan-event combinations in real time, enabling AI Agents to automatically launch and personalize campaigns for hundreds of events without expanding the marketing team.
Results
70%
increase in gross transaction value (GTV) per contact
Explore full case study
Ready to scale event personalization?
Let’s connect to explore how AI agents boost relevance and ticket sales across your entire event lineup—without adding to your workload.
Recommended resources
How to use AI agents to launch weather-based venue recommendations
How to use AI agents to launch weather-based venue recommendations
How to use AI agents to launch weather-based venue recommendations
How to use AI agents to launch weather-based venue recommendations
How to use AI agents to launch weather-based venue recommendations
How to use AI agents to launch weather-based venue recommendations
How to use AI agents to launch weather-based venue recommendations
SeatGeek achieves 70% performance lift with Simon AI Agents
SeatGeek achieves 70% performance lift with Simon AI Agents
SeatGeek achieves 70% performance lift with Simon AI Agents
SeatGeek achieves 70% performance lift with Simon AI Agents
SeatGeek achieves 70% performance lift with Simon AI Agents
SeatGeek achieves 70% performance lift with Simon AI Agents
SeatGeek achieves 70% performance lift with Simon AI Agents
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The AI-first composable CDP: The foundation for agentic marketing and personalization
The AI-first composable CDP: The foundation for agentic marketing and personalization
The AI-first composable CDP: The foundation for agentic marketing and personalization
The AI-first composable CDP: The foundation for agentic marketing and personalization
The AI-first composable CDP: The foundation for agentic marketing and personalization
The AI-first composable CDP: The foundation for agentic marketing and personalization