Simon AI Personalization Studio

Turn your goals into personalized campaigns that perform

Set a goal and let AI Agents handle the data and execution. Capture customer moments, discover new audiences, and launch campaigns without data team dependencies.

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What's your campaign goal?

Most workflows are still manual and dependent on data teams. Marketers wait on SQL queries and backlogs while opportunities pass. With Simon AI Personalization Studio, operating on a best-in-class composable CDP, you set the goal and agents handle analysis, data prep, and execution. Personalization and performance scale fast.

From goals to outcomes with AI agents that work with you

Launch fast

Set your goal. Agents build audiences, logic, and triggers automatically.

I’ve built a new audience: 12,430 customers.
Added targeting logic for recent buyers.
Created triggers:
Send offer when cart is abandoned

Personalize for performance

Turn live signals—sentiment, social trends, weather—into messages that drive action.

🌞️ Hello Sunshine! Fresh looks to welcome spring, tailored just for you.
Just what I needed!

Optimize continuously

See results. Adapt to new signals as they appear. Improve performance without delays or dependencies.

New trend detected

“The numbers speak for themselves. We’ve generated $77M in incremental revenue year over year. We maintain and update 50M customer profiles daily. We’re leveraging 80,000 products to deliver personalized recommendations. Beyond the numbers, we’re seeing stronger engagement and customer satisfaction because we’re finally delivering the relevant experiences people expect from a fashion leader.”

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Shaghig
ASOS

Want to see Simon AI in action?

Schedule a custom demo or explore on your own. See how AI Agents turn your goals into personalized campaigns—fast.

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Frequently Asked Questions

What is Simon AI?

Simon AI is an Agentic Marketing Platform that combines a composable CDP with agentic AI. It helps marketing teams start with a goal—like reducing churn or driving repeat purchases—and lets intelligent agents handle data, insights, and execution directly in your data cloud.

What is Simon AI Personalization Studio?

Personalization Studio is a goal-based workflow powered by AI Agents. It helps marketers launch 1:1 personalization faster by turning goals and customer signals into audiences, campaigns, and cross-channel engagement.

Do I need engineers to use Personalization Studio?

No. Marketers set the goal and AI Agents do the rest—building audiences, triggers, and campaigns—while data teams focus on governance and strategy.

How do Blueprints support personalization?

Blueprints are reusable playbooks that automate campaign setup and execution. They align to your goals and include performance tracking so you can see what drives revenue, retention, or engagement.

What role do AI Fields play in Personalization Studio?

AI Fields turn unstructured data—like product catalogs, support chats, or reviews—into usable attributes for personalization, without the dependency on data teams. Marketers can see how fields are generated with built-in data quality transparency.

What kind of signals can I use with Personalization Studio?

You can act on all customer and real-world signals such as sentiment, weather, cultural events, social trends, or business events like inventory changes. Custom configuration lets you define signals unique to your business.

How does Personalization Studio measure success?

Performance tracking ties directly to your goals, showing how personalization impacts conversions, repeat purchases, customer lifetime value, and engagement.

What KPIs do marketers typically improve with Personalization Studio?

Marketers often see gains in repeat purchase rates, retention, conversion, and engagement metrics, along with measurable incremental revenue.

Is Simon AI secure and compliant?

Yes. Simon AI is SOC 2 certified and compliant with GDPR and CCPA. All data remains in your cloud, protected with AES-256 encryption at rest and TLS 1.2 in transit.