Simon Data + Braze
Simon Data proudly partners with Braze to bring more data, precision, creativity, and control to your
Mobile App, Email, SMS, and WhatsApp strategies than ever before.
Simon unifies customer data from all your data sources and channels, including modern data warehouses such as Snowflake, to create complete 360° customer profiles along with relevant non-customer data.
With this complete set of data at your fingertips, you can create highly granular segments in Simon and activate them with Braze’s Canvas, Campaign, and AI capabilities to drive more conversions and revenue.
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What's possible with Simon + Braze
Leverage the power of a CDP alongside Braze to better understand customers and deliver highly personalized experiences across the lifecycle.
Build granular segments in Simon using complete customer data and sync them to Braze for enhanced personalization.
Save on Braze consumption and avoid overages by syncing only the necessary properties and events to Braze.
Trigger Braze Canvases and Campaigns from Simon as one-time, recurring, or event-triggered.
Use Braze engagement data plus other data centralized in Simon for better targeting, lookalikes, and suppression.
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Match anonymous website activity with known customer profiles for enhanced abandonment campaigns in Braze.
Increase customer engagement and conversions by ensuring messages contain up-to-date content at send time.
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Get started with Braze + Simon Data
- Customer 360° profiles built in Snowflake and easily accessible in the Simon CDP for hyper-segmentation.
- Custom attribute framework to power campaigns based on CLV, purchase frequency, engagement, and more.
- Deep audience and campaign insights, seamlessly routed back into Snowflake for future segmentation.
Recommended resources
Braze integration documentation
Braze integration documentation
Braze integration documentation
Braze integration documentation
Braze integration documentation
Braze integration documentation
Braze integration documentation
Simon and Braze overview
Simon and Braze overview
Simon and Braze overview
Simon and Braze overview
Simon and Braze overview
Simon and Braze overview
