Simon AI and Bombas Webinar: Why Does Identity Matter?

Why does identity actually matter? Let’s take a closer look at Bombas cart abandonment case. 🛒 When a shopper returns to the site without logging in, there’s a gap. They see the activity - cart adds, product views, but not the person behind it. So, how does Bombas follow up? In this clip, Kelly Sullivan, Customer Success Team Lead, dives deeper into identity challenges marketers face.