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Last year, a study from MIT shared that only 13% of organizations are able to deliver on their data strategy. At Simon, our goal is to allow marketers to do just this: easily access data for creating unique personalized customer experiences across channels. Customers today are interacting with brands on a growing number of channels. As a result, this makes data activation for marketing teams even more challenging. A first step towards helping marketers see ROI from their data strategy is implementing and having access to tools and teams that can seamlessly integrate and work collaboratively. Above all, that is what our Partner Program is here to provide.

Introducing the Simon Data Partner Program

Formally launched today, the Simon Data Partner Program’s mission is to deliver superior customer experiences and business outcomes by streamlining marketing efforts that accelerate time to value. Coordinated with the premier functionality of strategically chosen partners, customers like ASOS, JetBlue, Equinox and Vivino see the returns of best-in-class solutions.

With cross-functional support real and tangible success stories include:

• A connected network of more than 30 elite partners
• 30% email conversion rate increases, 15% increases in digital ROAS, and $159k in increased website revenue from customers reaping the benefits of the Simon platform and network of native partner integrations (Forrester TEI study)
• A doubled-down commitment to our customers and partners through an expanded team of dedicated partner managers and customer success representatives
• Ongoing collaboration through partner events, enablement, and training to ensure the ongoing success of our customers
• Increased investment in product development and native channel integrations

Defining the Value Add

“Our partnerships allow us to deliver the most value to our clients and in turn their customers,” says Sharice Siegel, VP of Partnerships at Simon Data. “Working with top tech companies like Snowflake, FullContact, and Attentive gives our customers the competitive edge in creating customized and creative solutions. And our relationships with agency partners like Mammoth Growth, Scalero, Brooklyn Data Co, and Power Digital mean our clients’ goals are always at the forefront of everything we do.”

Our platform integrates directly to data warehouses and complex data sources, merging the worlds of historical and real-time data. This centralization of data makes it more accessible to marketing teams to be able to easily build cross-channel journeys using today’s marketing tools without reliance on technical teams. By aligning with partners, Simon ensures customers are seeing maximum returns from their data – from ingestion, collection and organization, through to implementation in omnichannel campaigns across tools like Braze, Salesforce, Attentive, and Dynamic Yield.

Looking Ahead with the Partner Program

Looking ahead, the Simon Partner Program continues our commitment to partners in collaboration, product roadmap decisions, and go-to-market efforts. With an impressive stable of both Premier and Standard Partners for agencies and technology vendors, our customers will continue to reap the benefits from working with the best.

Learn more about Simon’s Partner Program here.

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Are your marketing and engineering teams driving growth for your business?

One of the many challenges with most applications today is that they require back and forth with the engineering to get the correct data before establishing any marketing workflow.

Beyond Finance hit that same roadblock before they signed up with Simon Data.

So, the big question for today’s episode is how do you empower your marketing and engineering teams and how might they work together more smoothly?

This is what Ron Smith of Beyond Finance and our very own Jason Davis discuss today.

For those who don’t know Ron Smith, here’s a quick introduction:

Ron Smith had been in the Financial Technology (FinTech)  industry for about ten or eleven years, and he joined Beyond Finance as a CTO about two and a half years ago.

Beyond Finance is a financial services company that uses extensive market research to provide customized products for its clients.

Today, Ron is here to discuss the marketing strategy that differentiates Beyond Finance in the market and how empowering its marketing and engineering teams through collaboration helped speed up its business growth in the last few years.

Want to learn more?

Listen to the episode above.

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How a CDP helps you more beyond a simple sunset policy in a privacy-focused world

This post is written by Will Boyd. Will Boyd is the Director of Deliverability Services at Simon Data. Over the last decade, Will has provided expertise to senders of all sizes and industries solving email deliverability problems. He has also optimized their sending practices for maximum inboxing.

If you are an email marketer, you’ve likely heard someone at some point reference the need for a “sunset policy.” In its simplest form, a sunset policy is a rule that prevents sending email marketing messages to recipients demonstrating a distinct lack of positive engagement with email messages. A sunset policy is essential because mailbox providers like Gmail, Yahoo, and Hotmail pay close attention to how recipients of a particular sender’s messages either interact with or ignore messages from that sender. When a sender continually sends messages to subscribers that are never opening them, it makes the messages from that sender seem “unwanted” to the mailbox provider and makes future filtering of messages to spam more likely.

The Evolution of Sunset Policies

For a long time, all most senders needed to protect their sending reputation from significant damage was a simple sunset policy. Many senders found that cutting off unengaged recipients from future marketing messages after nine months or a year of no email engagement (opens or clicks) was sufficient to prevent adverse outcomes like blocklistings and delivery to spam trap addresses. However, as mailbox providers and their filtering technologies have evolved, so has the simple sunset policy. Sunset policies in recent years have evolved to include multiple layers of logic that gradually reduce the frequency of messages sent to recipients as they become less engaged. This increased sophistication has allowed senders to become much more strategic in how they re-engage unengaged recipients and nurture relationships.  

Tooling for Email Deliverability

Tools for segmenting an email audience have also come a long way in recent years. It is much more common than ever before for senders to be able to target recipients based on a wide variety of data points. This feature gives them great flexibility in providing personalized content and journeys designed to move a recipient through a lifecycle rather than simply building a list of email addresses that are blasted with messaging into perpetuity. Previously, marketers would have one sunset policy that applies all sending toward sunsetting logic applied differently across different mailbox providers, mail types, address collection sources, or recipient journeys. However, with this increased ease of sophistication, senders are increasingly moving away from having one simple sunset policy.. Just like one message rarely fits all in terms of a sender’s audience, one simple sunset policy across a sender’s entire marketing program is no longer sufficient. The more intentional a sender can be with how they actively manage the relationship with their recipients versus simply trying to avoid email deliverability problems, the more effective and sophisticated they can become with their sunsetting policies.

Data-Driven Email Practices

While segmentation tools have made crafting sophisticated sunset policies easier, the industry has seen other advancements making things a bit murkier for email marketers. Advancements like Apple’s Mail Privacy Protection make email open event a less trustworthy indicator of human engagement than ever before. Opens are increasingly unreliable for determining a recipient’s  with messages. Therefore, marketers need to find ways to incorporate other first-party data points into their sunsetting logic to help more accurately identify unengaged recipients. Senders who can attribute data such as site visits, app usage, or any other data that would indicate waning brand engagement to email campaigns can use this data to supplement email deliverability stats to boost the efficacy of sunsetting efforts.

Email Deliverability with a CDP

Having some “line in the sand” logic that prevents any marketing sending to very unengaged addresses is a helpful tool. Yet, the more a marketer can use the tools available to craft recipient journeys and experiences informed by more than just email deliverability data, the more effective those marketers will be at crafting email programs that both reach the inbox and the recipient. The most powerful tool an email marketer has at their disposal for making these sophisticated decisions is the CDP. Looking holistically at a subscriber’s with a brand across channels is critical in making accurate, informed sending decisions. Simon Data’s email sending platform, Simon Mail, helps senders make these decisions with ease and confidence for email deliverability success.

Request a demo to see how Simon Data can help you unlock the power of your data and get more email messages delivered to an inbox.

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What data should you be using to measure how well your business is doing?

Well, it all depends on what metrics you care about. This means that in order to find your North Star, you need to go through all your data and decide what matters to you.

Is it sales numbers? Customer satisfaction? Brand loyalty? Or customer equity?

This is exactly what Jason discusses today.

In this week’s episode of Data Unlocked, he sits down with Allison Hartsoe, author of The Age of Customer Equity and founder and CEO of Ambition Data.

Here’s what you need to know about Allison: She started her career in the venture capital world, and that is what gave her the strategic knowledge she needed to drive a business.

Afterwards, Allison moved to work for a more tactical company that taught her everything she knows about digital analytics.

These experiences are what pushed her to start her own business, Ambition Data.

Ambition Data is a digital analytics and customer-focused consulting shop.

The company’s team has decades of experience leading data-driven growth and digital transformation for both Fortune 500 companies and startups.

They’ve worked with big names such as Dagne Dover, GSK, Kohler Co., Paul Fredrick, and more.

Today, Allison is here to discuss customer equity, how to derive effective customer metrics, pricing behavior, and more.

Want to learn more?

Listen to the episode above.

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As we approach the end of 2022’s second quarter, Wall Street and central banks are sounding the alarm bells; recession is coming.

The World Bank’s president, David Malpass, is the latest to say it: For many countries, recession will be “hard to avoid.”

This doesn’t come as a surprise. Due to inflation, prices of goods everywhere are the highest they’ve been in years.

But what does this mean for brands and marketers? Will they have to change their data strategies? And will new companies be able to grow in this market?

These are the exact questions Jason asks today’s guest, the brilliant Beth Ferreira.

For those who don’t know her, here’s a quick introduction:

Beth Ferreira is a venture capitalist and a general partner at FirstMark Capital.

Prior to her joining FirstMark Capital, Beth was the managing director of WME Ventures. She was also COO at Fab and ran operations at Etsy during its early days.

Beth has experience investing in some big name brands, such as Glossier, Masterclass, Daily Harvest, Justworks, and more.

Today, she is here to discuss the 2022 “recession” and how companies can revisit strategies, cut costs, and focus efforts in today’s market.

Want to learn more?

Listen to the episode above.

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This post is written by Will Boyd. Will Boyd is the Director of Deliverability Services at Simon Data. Over the last decade, Will has provided expertise to senders of all sizes and industries solving email deliverability problems. He has also optimized their sending practices for maximum inboxing.

In my experience as an email deliverability professional, there is no topic more misunderstood than the IP and domain warm up. If you’ve ever moved your email program to a new email service provider, you’ve likely felt some of the pain that needing to slowly introduce a new email infrastructure to the world of mailbox providers can cause. When done incorrectly or not done at all, warm up problems result in email messages being delayed or even rejected for delivery—additionally, an increase in filtering of delivered messages to the spam folder. However, a warmup process doesn’t have to be painful when done the right way with the right data. In fact, it is a wonderful opportunity to improve your sending reputation. Additionally, the process gets more email messages to recipients’ inboxes than ever before.

What is an IP Address and Domain Warm Up?

In short, domain warm up is a controlled and gradual way of introducing new sending infrastructure (IP address and/or sending domain) over time. This process allows the email sender to establish a positive sending reputation at the many different mailbox providers in the world. Once sending has begun, this process can span anywhere from two weeks to 30 days, which may seem like a while, but when done incorrectly, it can affect both delivery and the placement of messages in the inbox. Let’s take a closer look at why IP address and domain warm up is essential.

Why is a Warm Up Necessary?

The email world is full of spammers and malicious messages. Therefore, it is critical to the overall survival of email that mailbox providers like Gmail, Yahoo, Hotmail, and all others, work hard to protect their users from spam. Even though it can feel like you receive a lot of spam in your inbox from time to time, these mailbox providers actually do a fantastic job of keeping the flood of malicious messages sent to you each day out of your inbox.

The Problem with New IP Addresses and Domains

To continue doing such good work at protecting their users, mailbox providers rely on identifying both good and bad senders by their practices and by the infrastructures they use to send emails. In order to identify email senders and make better-informed filtering decisions, mailbox providers use IP addresses and domains to store data about that sender and their typical results. Whenever a provider of inboxes, such as Gmail, sees mail sent from a combination of IP addresses and domains they’ve never seen before, they don’t know if they are trusted messages or malicious spam. When they see a lot of these messages from an unknown combination of IP address and domain, they are very likely to treat those messages as spam until they feel comfortable that the messages are legitimate and wanted by recipients. This process of growing trust with the mailbox providers can take quite some time if messages are starting in the spam folder or are not delivered.

How to Get Started

To quickly overcome the mailbox providers’ distrust, a strategic warm up process is critical when migrating to a new platform. A warm up process is simply a controlled, graduated introduction of a new sending infrastructure (IP address and/or sending domain) over time so the email sender can establish a positive sending reputation among the many different mailbox providers in the world. A sender utilizing a new combination of IP address and sending domain needs to begin their sending by delivering very few messages on day 1 of sending (50 messages is a good target for day one warming volume). Additionally, the sender should make sure to control the volume growth over subsequent days so that, at most, volume is never doubled from one send to the next until that sender has reached their typical volume of a day’s sending.

Below is an example of a warming schedule for a new sender utilizing two IP addresses:

What are the Steps to Email Domain Warm Up?

It is a common misconception that warm up processes are all about ramping up the volume at the right cadence. The truth is that volume ramp-up is only part of a successful warm up. While controlling volume is critical to success, the real key to a painless and effective email infrastructure warm up is to send email messages that produce signs, like opens and clicks, that indicate your messages are wanted by recipients. During these early days of sending on a new email infrastructure, mailbox providers look very closely at how their users are reacting (or not) to the messages from a sender they put into the inbox. Suppose a sender generates a lot of positive engagement from recipients and no spam complaints. In that case, subsequent days of volume increases will go smoothly and mail will continue reaching the inbox. However, the earlier and the more often those messages generate spam complaints, bounces to bad addresses, or even lack of engagement, the more hesitant that mailbox provider will be to accept and inbox messages at higher volumes from that sender. Thus, making sure a warm up process is strategic and not simply focused on volume is a huge key to email deliverability success.

5 Steps for a Successful Email Warm Up:

Step 1

Set up all sender authentication to align with the brand or organization doing the sending. While not necessary, mailbox providers like Gmail and Hotmail prefer to see the same domain used for authentication like DKIM and SPF as used in the from address.

Step 2

Set a target volume for a high volume day of sending over the next 35 days.

Step 3

Ensure that the number of IP addresses used is appropriate for the message volume. Having too few or too many IP addresses can cause deliverability problems.

Step 4

Identify and order your subscriber list by their likelihood to engage positively with your messages. You do not want to send to addresses that are likely to register your messages as spam or to be bad addresses.

Step 5

Gradually begin sending via the new email infrastructure by starting with very small volumes on day 1 of sending and no more than doubling your volume each day that your sending increases. The suggested amount is to start with no more than 50-100 messages on day 1 of a warm up process.

How does Simon Mail Streamline the Domain Warm Up Process?

It’s this strategic focus that Simon Mail and Simon Data bring senders. Every sender that comes on board to our email sending platform, Simon Mail, not only receives expert assistance with technical setup, but also receives a custom warm up plan. This expert guidance based on each sender’s email strategy and typical volumes simplifies the warm up process and ensures success. As well, as a CDP with an email sending platform, we can help senders make decisions based on deep insight into email delivery data and any number of first-party data signals to provide the most accurate targeting of recipients possible. This results not only in warm up processes that are relatively quick and painless, but that end up improving the overall reputation of the sender getting them more email messages to the inbox than ever before.

Get More from your Warm Up (and your Email Program) with Simon Mail

The world of email is becoming more and more focused on recipient privacy. Simultaneously email spam filtering continues to rely heavily on recipient engagement with a sender’s messages to determine inboxing. Strategically utilizing email data alongside other first-party data points (like conversions, LTV, site visits, etc.) to make more informed sending decisions is quickly becoming the key to email deliverability success. A proper CDP fully integrated with an email sending platform, like Simon Data and Simon Mail, gives senders all the tools and expertise they need to start a new sending infrastructure off on the right foot and continue to deliver mail to recipients’ inboxes over time.

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Every business has its own Northstar, which tells them where they need to go and how. But actually understanding what is driving customer behavior takes a level of subtlety only a few can achieve.

A company that is excelling at doing this is Sisu Data. We truly believe their work represents the future of SaaS and data harvesting.

And in this week’s episode of Data Unlocked, Jason sits down with Peter Bailis, founder and CEO of Sisu Data, to discuss just that.

Sisu Data is a Decision Intelligence Engine where everyone can quickly and comprehensively leverage their cloud data to understand what’s happening, why it’s happening, and how to take action.

Using machine learning, they are able to monitor metrics that help them answer complex questions for their customers.

They’ve worked with a number of big names, such as Upwork, Samsung, Equinox, Wayfair, Gusto, and more.

Before founding it, Peter was working as an Assistant Professor of Computer Science at Stanford University.

In 2018, he decided it was time to take the leap and start his own company, and that is how Sisu Data came to life.

Today, Peter is here to discuss his company’s work, the future of SaaS, and more.

Ready to learn more?

Tune in to this week’s episode of Data Unlocked now.

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A few weeks ago, we had the pleasure of holding Simon Snowcamp, our first company offsite since January 2020.

In it, we had one of our partners, Snowflake, on site, as well as Tom Molloy, one of Snowflake’s first go-to-market employees.

Snowflake is a cloud data warehouse that has revolutionized the marketing industry. Their services help their customers explore, share, and unlock the true value of their data.

They’ve worked with big names, such as Hubspot, Office Depot, Pizza Hut, Rakuten, and more.

To discuss their work, Jason sat down with Tom for a fireside chat on the future of data.

Tom was Snowflake’s 25th employee. He was recruited eight years ago, and he’s been with them ever since. He has worn many hats in the company during that time, from Sales Director to Data Cloud Principal.

We recorded this bonus episode -which we hope is the first of many- in Atlantic City, during this event, in front of a hundred people from the Simon Data team.

In it, Jason and Tom will be discussing Snowflake’s work, their partnership with us, and data and how it can be used for the next generation of customer experiences and marketing outcomes.

Ready to learn more?

Let’s dive in!

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Tracking and identifying users is currently difficult even with the use of third-party cookies. However, before we know it Google will have depreciated the use of third-party cookies in its Chrome browser. In their absence, identity resolution will become an even bigger focus for organizations going forward.

What is Identity Resolution?

Identity resolution is a way to answer the age-old marketing question- who are my customers? Overall, the process involves matching identifiers of your customers across various systems to build a single profile. This task was notoriously difficult for marketers and typical involves assistance from data or engineering teams.

How Identity Resolution Helps with Personalized Marketing

Identity resolution is a critical part of engaging with users in the moments that matter most. Because identity resolution fills in the gaps of your customer profile, marketers gain a much clearer and full picture of who their customers are. Allowing marketers to have access to comprehensive customer profiles, without reliance on data/engineering teams to fill in the gaps, helps create meaningful user experiences. In turn, these experiences foster engagement and long-lasting relationships.

What is Simon Identity+?

Simon Data’s new product feature Identity + (ID+) helps marketers bridge the gap between the first-party customer data they own and their customer’s identity. ID+ is integrated with our CDP allowing for a much higher identity match rate. This matching is made possible by a broader-based population of data leading to an increase in real-time identification rate of web traffic. The final results are a dramatic lift in digital from the increased scale of behaviorally triggered messages, real-time personalization, and enhancement of first-party data.

Who needs an Identity Resolution CDP, and Why?

The true benefit of ID+ is identity resolution powered by our best-in-class CDP. A CDP allows resolution to use historical data in conjunction with website data in real-time. Without being able to stitch unknown traffic to known users, marketers are essentially leaving money. The main reasons for these gaps are:

• Limited understanding of unique user behaviors
• Inability to send timely, personalized messages with relevant, tailored content
• Missed engagement opportunities with customers at critical moments of their lifecycle

Without a CDP, there are several reasons a marketer may be unable to match their web traffic to known users. A few examples are:  cookies and cache cleared, unusual devices, and users logged out of their account.  However, Simon Identity+ helps marketers increase their abandonment revenue by stitching unauthenticated identities with known users.

Identity Resolution CDP Use Cases, and Examples

Abandonment Campaigns

While it’s true, abandonment campaigns typically have a low send volume due to insufficient identification rates, it’s actually highly valuable to find a solution.

The value of abandoned users stems from two main reasons. First, they have proven motivation to buy. Second, they have shown interest in your brand. They have already gone to your website and are interested in what you offer. In other words, they have a high likelihood of purchasing from you if you can get them back to their cart.

Additionally, turning unknown users into known users can better your personalization. These unknown users have already taken action on your website and have provided you with important customer data. As a customer changes website pages, clicks on different products, or types in various searches, you collect first-party metadata for individual users. Learning who this user is ultimately allows you to later send even more personalized messages in targeted campaigns.

However, executing abandon cart campaigns is not without challenges. Identifying abandonment actions onsite even with targetable users is difficult. Additionally, growing the campaign funnel to increase send volume and ultimately engage more users, and increase conversion rates isn’t easy. Marketers spend a lot of time crafting abandonment campaigns, which end up not seeing the results they hoped for.

These challenges are exactly why an identity resolution CDP with identity stitching capabilities is critical to effectively funneling users into unique journeys catered to re-engagement initiatives.

The Value of Simon Identity+

At Simon, we believe that brands are missing out on substantial revenue by being unable to identify a large portion of their website traffic. For e-commerce brands, in particular, this means that they are unable to take advantage of marketing to abandonment use cases. This gap also leads to foregoing abandonment revenue. Identity+ aims to solve this problem by giving marketers:

• Increased audience size
• Boosted potential abandonment revenue
• Better personalization made possible by more customer metadata

But, don’t just take our word for it. The beta results are in and we’ll let them speak for themselves.

Boosting Performance with Bombas

Our first client to use Simon Identity +, Bombas, saw a return on investment in just four days! Bombas has used Identity+ to dramatically increase their targetable audience send volume in an effort to increase their send volume and make their email channel a larger part of their remarketing strategy. Choosing Simon Identity+ has helped them increase their send volume, boost abandonment revenue, and hit more critical points in their user lifecycle. Within only four days of implementing Identity+ Bombas saw a 7.2x ROI.

Click here for a customized demo on how Identity+ can help your business see ROI in just days!

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Twenty years ago, the book The One to One Future presented us with the idea that we could use this new thing called “The Internet” to market to people on an individualized basis.

Today, some would argue that the internet is the only way to market to consumers. And because of that, gathering and choosing the right data has become quintessential for every business that wants to grow.

Of course, this begs the question: Are you using that data the right way?

In this week’s episode of Data Unlocked, Jason sits down with Ryan Koonce, founder and CEO of Mammoth Growth, to discuss just that.

Ryan Koonce is a growth marketer and entrepreneur. He has spent his career working to leverage technology to maximize ROI for the many companies he’s worked with.

Today, he is the CEO of Mammoth Growth, a growth marketing agency that helps companies ask the right questions, use the right tools for their needs, and most importantly, extract and interpret the right data.

Mammoth Growth has worked with a number of big names, such as Doordash, TED, Netgear, Everlane, and Blue Apron.

Today, Ryan is here to discuss market trends, how to use the right data, testing best practices, and more.

Ready to learn more?

Let’s dive in!

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Because of post-pandemic digitization, today’s consumers are more mobile-focused than ever, so how does your mobile data and engagement strategy need to adapt?

It’s no secret that the pandemic has completely changed the marketing industry. Brands had to digitize as quickly as possible to answer the demand of consumers.

Is this change permanent? Or is it just a blip in a system that’s already running like a well-oiled machine?

In this week’s episode of Data Unlocked, Jason sits down with Mike Herrick, SVP of Technology at Airship, to discuss just that.

For those not familiar with Airship, here’s what Mike had to say about it:

“Airship’s focus and work is on app experience.“

More specifically, the company helps brands master mobile app experiences. They have powered trillions of mobile app interactions for thousands of global brands, such as ASDA, GameStop, Vodafone, BBC, Ulta Beauty, and more.

So, it only makes sense that Mike, their SVP of Technology, is here with us today to discuss post-covid digitization and its effects on user behavior, what great mobile experiences look like, technology trends around personalization, the recent iOS changes, and more.

This was a riveting conversation, and we can’t wait for you to listen to it!

Well then, what are you waiting for?

Tune in to the episode above!

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Simon earns Leader rank in Overall Grid Report for fifth successive quarter, and secures new recognition in Mid-Market Grid for Email Marketing

Today, we’re proud to announce our continued recognition within the top “Leader” ranking in the G2 Spring 2022 Report for Customer Data Platforms (CDP). A trusted industry source, G2’s quarterly CDP Grid® ranks products based on customer satisfaction and market presence and places companies into four categories on the Grid, with the Leader quadrant as the top position.

In addition to earning a coveted spot in the Leader category for the Overall Grid Report for CDP, we scored a Leader ranking on the Momentum Grid Report for CDP for the fifth consecutive quarter, and continue to progress to higher positions in the Mid-Market Results Index for CDPs and Mid-Market Usability Index for CDP categories. Simon Data earned distinction in a new category this quarter: Mid-Market Grid® Report for Email Marketing. Overall, we secured recognition across 17 categories spanning small, mid-market and overall CDPs.

“Once again, we’re gratified to see that our customers recognize the value we provide in driving results quickly through easy access to data,” said Jason Davis, CEO and co-founder of Simon Data. “With our recently announced partnerships with Snowflake and Attentive, we’re continuing to expand on our promise to fully unlock our customers’ investments in data to build highly personalized campaigns across channels for faster ROI.”

About G2

Scores across all categories are calculated by G2’s proprietary algorithm that factors in real-user satisfaction ratings for a number of review questions related to its respective category, and customer testimonials that are published on each organization’s profile.

Reviews provided by Simon Data customers applauded the organization’s ease of use, and praised their ability to unify customer data and build cross-channel messaging. Simon also earned high marks for enabling organizations to easily build audience segmentation, create datasets for usage across end-channels, and provide customer support.

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